In our technology-driven world, it’s easy to fall victim to instant authorship. Anyone can publish content or photos with a single click. While this access to information and empowerment has benefits, there is frequently a lack of strategy behind it.

I firmly believe that a voice is only as strong as the words behind it.

All businesses, big and small, need to vocalize not only who they are, but also why they are unique. Unfortunately, many businesses are so focused on their daily operations, that they do not have the time or resources to focus on proactive plans to enhance, protect and grow their brands. This is where I can step in, with a hands-on, “sleeves up” integrated marketing communications approach.